Our process begins and ends with research. We translate research insights into marketing and business strategy by uncovering cultural insights that create new opportunities and meanings for brands. Working closely with our clients to understand their business and their customers, and applying that knowledge to meet their objectives.
Business Analysis & ROI
Business & Organizational Consulting
Strategic Roadmaps & Frameworks
Social Listening & Trendspotting
Research, Usability & Site Analytics
Persona and Scenario Modeling & Design
Online/Offline Integration Strategy
Media & Analytics
Media & Analytics
Our approach to media/analytics hinges on a precise target definition and a clear quantified objective, specific to targeted reach, engagement or conversion goals. We begin our investigation by collaborating with the creative team on ideal parameters for space, file size and/or technology to support the campaign’s messaging, brand requirements and call to action. All historical results are assessed. We then evaluate the range of media vehicles available and prepare a recommendation prioritizing those that can best deliver to the target, metric objective and creative needs. Our planning and negotiation is driven by stringent results forecasting, which serves as a benchmark for measuring campaign effectiveness and informing ongoing optimization.
Media Planning & Buying
ROI Analysis & Modeling
Our creative development gives ultimate prioritization to achievement of results. While the concept aspect is always the most fun, we believe in basing that step on well-defined communication and metric goals and in planning extensively to consider not just the campaign creative, but the entire brand experience.
Motion Design & Video
Production & Asset Development
Everything we do is driven by technology. We develop solutions for clients that are scalable, stable and extensible, and partner with client teams to identify and employ the suite of technologies that ensures each solution is realized as intended.
To understand technology is to understand what’s possible. We don’t see limits, just opportunities.
We help clients integrate social media into their business and marketing, providing the strategy, creativity and implementation required to create communities and engage key audiences in meaningful ways.
Social Media Strategy & Activation
Editorial & Content Development
Community Engagement & Curation
Media & Influencer Outreach
Social Impact Measurement
Every day, new opportunities emerge at the crossroads of mobile, search and social that connect brands with consumers in new and exciting ways. Our mobile group looks beyond messaging to create rich experiences, mobile sites and native applications that can help a brand provide real value.
Mobile Roadmap Consulting
Proofs of Concept
Analytics & ROI Reporting
In-store digital media has transformed our shopping behavior. However many retailers spend all their time, energy and money aligning internal teams and coordinating the installation of digital signage systems – while all too often, content and content strategy is an afterthought.
Our retail group focuses on enhancing the customer retail experience by using innovative technologies to create fully integrated brand experiences. We bring together years of traditional and digital media, store strategy and technology to provide a holistic platform for creating successful in-store digital implementations for retailers.
Content Strategy & Development
Mobile & Gesture-Based Technologies
Social & e-Commerce Integration
Measurement Technology & Planning
Analytics & ROI Reporting
Our approach to client service removes the layers, typically found in many agencies, providing our clients with a dedicated senior level contact from strategy through execution, ensuring thorough leadership, continuity and the highest level of quality assurance. With extensive business acumen, our seasoned client leads are versed in assimilating client priorities and challenges—fiscal, infrastructural and political. Our model prioritizes communication and collaboration and we are sticklers for thorough documentation at every project stage—from briefs to reports to lessons learned presentations—to ensure that our clients are always equipped to disseminate status, rationale, quantified results and achievements within their organization.